Promoting Special Events How can tour operators celebrate World Tourism Day 2023 Updated September 2023 – World Tourism Day (sometimes referred to as International Tourism Day) remains an annual celebration of the tourism industry. In 2023,… Legal How switching to digital waivers saves time and is more COVID safe A Wherewolf guest blog – Reducing touching shared objects at your business, giving your customers peace of mind AND increasing the efficiency of your… Promoting Special Events How your tour or activity business can celebrate Christmas in July Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough…. Generating More Sales How to sell tours online & get more bookings Updated December 2022 – As tour operators, you’re always looking for ways to increase your bookings and sell your tours online with a new… Marketing Basics 5 biggest online marketing challenges for tourism operators Solving the 5 biggest online marketing challenges for tourism operators Most tourism operators will be online in some aspect by now, because operating without… Marketing Basics What’s in a name? Creating the right name for your tourism business Would you be more likely to book with The Windsurfing Company, or with Epic Windsurfing Adventures? Your tourism business name can make all the difference… Booking Software The benefits of adding a waiting list for your online tourism bookings Having sold-out tours and activities is such a fantastic problem to have – but there’s a handy feature in your Rezdy activity booking system… Commission How travel agent commission rates work: net vs percentage commission rates Updated July 2023 – As a tour and activity provider, expanding your business reach goes beyond direct customer marketing; networking with industry agents and… Website Experience Tour operator web design: 10 tips to optimize bookings Updated March 2023 – Are you struggling to increase bookings through your website and experiencing high bounce rates? Simply having a website won’t cut… Online Distribution Working with tour wholesalers: 9 tips for tour operators Updated April 2023 – Expanding your distribution network and improving your online distribution strategy can greatly benefit both outbound and inbound tour operators, but… Pricing & Monetization 3 tips on how to price your travel products 3 tips on how to price your travel products Perhaps you’ve done all of the market research possible, and you have identified the hole… Tourism Packages How to Create a Tour Package in 6 Simple Steps Updated April 2022 – As a tour company, you may be seeking effective ways on how to create a tour package that’s enticing for… Agent Advice How to Partner with Agents for Your Tourism Business Updated 20/05/2021 – Unless you are already well-established in the domestic market, it can be difficult to attract agents to your business and build… Legal 5 types of tour guide insurance all tour operator businesses need 5 types of tour operator insurance and what to consider Updated November 2021 – As a tour operator, you will be dealing with risks… Strategy & Advice 10 distribution channels your tours and experiences business should be using Updated May 2023 – As a tour operator, bookings are your bread and butter. By maxing out your sessions and having high steady levels… Legal How to create a waiver for travel and tours Updated February 2022 – No matter what type of action and adventure your company provides its customers with, it’s important to cover your ground… TripAdvisor Marketing Tripadvisor for Tour Operators: 3 Reasons Why You Should Get Started TripAdvisor provides tour operators with the opportunity not only to upload unlimited photos and videos, run advertisements and shape your business profile, but it… Agent Management 6 types of agents tours and activities can partner with to improve business Updated June 2022 – The days of travel agents being limited to independent storefronts in shopping malls are far behind us. There are numerous… Operator Best Practice How to look for the qualities of an effective tour guide operator when hiring Updated June 2022 – Raise your hand if you’ve ever felt like giving up on hiring your next tour guide. When you on-board new… Strategy & Advice Inbound tour operators (ITOs): A powerful distribution channel Inbound Tour Operators (ITOs) are one of the most important distribution channels available to small tour or activity businesses. Here’s what you need to… Generating More Sales 6 tips on how to grow your travel business Updated November 2021 – As a small business within the experiences industry, your resources are limited for just about everything. Having a tour and… Commission How much commission should tour operators give tour agents? To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a way that they are… Markets & Segments How to attract tourists to your business in 8 steps Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… Booking Software 10 More Must-Have Features of Online Booking Systems We previously discussed the major features that every online booking system requires to support a tour or activity business. However, those were the bare… Booking Software Essential online booking system features for tour operators Updated July 2023 – Whether you run a kayaking rental business on the island of Maui or you’re a tour guide operator working in… Operator Best Practice The 5 must-have characteristics of tour operators Updated October 2023 – In the vast and ever-evolving landscape of the tourism industry, tour operators serve as the backbone of travel experiences. Whether… Digital Ads How can tour operators increase bookings through Google Adwords Updated September 2023 – In an ever-evolving digital landscape dominated by over 8 billion Google searches every day, tour operators find themselves continually challenged… Markets & Segments The Rise of the Indian Travelers: Why Should You Care? Travel industry businesses, including tour and activity companies, are constantly buzzing with news of the latest and greatest market segment to target. In recent… Legal Protect You and Your Business: How to Create A Liability Release Form Your tour and activity company is going to welcome a wide variety of guests to enjoy your experiences, and safety is likely one of… Facebook Marketing Facebook Retargeting: What All Tour Operators Should Know Say you have a prospective customer that visits your tour and activity website and browses the different tours that you have for about 15… Commission How Much Commission Should I Pay To Agents: Know The Industry Standard Rates Creating a distribution strategy with many different types of agents is necessary to increasing the bookings at your tour and activity company. These partnerships… Facebook Marketing Five Facebook Marketing Habits Tours & Activities Operators Should Avoid The social media strategy that you have developed for your tour and activity business not only needs to identify which platforms you are going… Promoting Special Events New Year’s guide to success for tour and activity operators Updated January 2023 – As you ring in the new year, you might be thinking about all of the exciting and innovative tour and… Customer Feedback Marketing 101 Tip: Know the Value of Tour Reviews Online reviews are just one aspect of your social media presence, but this feedback is some of the most powerful marketing material that you… Booking Software How to Customize Booking Calendar Plugin for WordPress The WordPress booking calendar plugin for your operators is the complete solution that you need for accepting online bookings at your tour and activity… TripAdvisor Marketing TripAdvisor Widgets to Improve Your Booking Website As a tour and activity company, you need to use a variety of platforms in order to promote your products and increase your brand… Online Distribution Distribution is the Key to a Successful Tourist Destination Marketing Strategy Destination marketing requires a travel organization or regional marketing team to promote an entire region as a desirable travel spot. This involves highlighting the… Operator Best Practice How to become a successful tour operator: our top 20 tips Updated July 2023 – Prior to the onset of the busy travel season, you should make a pledge to yourself – this is the year… Instagram Marketing 3 Tour Operator Instagram Pages Worth Following Updated December 2022 – The tourism industry is without a doubt one of the more instagrammable industries. With just over 300M Instagram posts in… Strategy & Advice Choosing the right Channel Manager for your tour, activity, and attraction business Updated March 2023 – For travelers, nothing is more frustrating than being called up to change their reservation because you’ve overbooked them. If someone… Agent Advice 3 Agents That Will Help You Distribute Your Tours Online Once you have created an amazing tour and activity company, you will want to distribute your products online in order to make sure they reach your target… Facebook Marketing Social media for tour companies | 3 winning Facebook page examples for tour operators Today, tour and activity providers must have a presence on Facebook in order to increase their online distribution, promote their brand and connect with… Customer Feedback How to Get 5 Star Reviews for Your Tour or Activity Today’s global travelers are a savvy bunch. A promotional campaign may pique their interest in a tour or activity — but they are going to do their research before… OTAs How Can You Integrate Your Tour Availability with OTAs? When you are managing a large tour and activity business, you need to be efficient and accurate. After all, you don’t want someone to… TripAdvisor Marketing TripAdvisor’s Neighborhoods Shines the Spotlight on Tours & Activities TripAdvisor is forging onwards in its efforts to make life even easier for travelers. Recently, TripAdvisor launched a new feature called ‘Neighborhoods’, allowing travelers… Website Experience 3 Ways Your Tour or Activity Website is Leaking Money ‘Little drops of water make the soil very wet.’ Working for a utility company can be a life changing experience. Just after I finished… Payment Gateways The 3 Keys to Accepting Online Payments for Your Tours & Activities Refusing to accept online payments is bad for business. Not only do your customers prefer to pay for goods and services online, but manual… Creating The Best Experience What you need for your tour’s quality assurance program Tour and activity operators are in the business of delivering valuable experiences. This is what makes strong quality assurance procedures both absolutely necessary and… Commission How to Set Agent Commission for Tours & Activities [Slides] Setting the right commission rate for your agents is a tricky task for tours and activities. It’s about maintaining a delicate balance of motivating… OTAs A Tour Operator’s Guide to Working with OTAs With more people booking online than ever before, online travel agencies (OTAs) have become a necessary distribution channel for tour and activity businesses. Here’s what… Marketing Materials 3 steps to effective tour operator brochure marketing Updated February 2023 – As tour and activity operators, marketing and promoting your services are essential when looking to reach a wider audience. Brochures…
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