Resources / Master Class

Chapter 1: Your Website. The Power of Style. Dress to Impress.

Chapter 2: Advertising. The Power of Asking.

In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually…

Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords.

*The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of…

Chapter 3: Social Media. The Power of Social Proof.

In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with…

Chapter 4: Competitor Analysis.

In 2012, an old man stumbled upon a basketball court in Bloomfield, New Jersey. But for some reason, the old man who everyone thought…

Chapter 5: SEO. Become Discoverable.

  Rezdy & General Assembly – ‘SEO for Beginners’ Recently we hosted and recorded a webinar with General Assembly for a foundational education on…

Chapter 5.5: Black Hat SEO & how BMW was removed from Google

What is black hat SEO? It’s cheating.  Well, actually black Hat SEO is the practice of using techniques against SEO guidelines to rank higher…

Chapter 6: Content: How to talk to anyone.

In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views….

Chapter 6.5: How to attract tourists with effective story-telling

Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because…

Chapter 7: Marketplace. An additional place to sell.

In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited…